FletchPMM has positioned more B2B software companies than anyone in the world. Follow along to learn their process.
Apr 7, 2026
(A guide to the most important 5-10 words of your entire business)
Mar 17, 2026
Why everyone thinks about target markets incorrectly (and how to fix it)
Feb 24, 2026
Positioning your product as a platform can be powerful... or dangerous.
